The good folks at Effective Measure polled Australian internet users over eight days in mid-June to find out how they’re going to keep up to date with the London 2012 Summer Olympic Games. What did they find? That social media will be used to comment on events even more so than talking about them face to face. See those stats and more in the below infographic.

Considering how quickly breaking news can spread via social media channels such as Twitter and Facebook, it’s no wonder that the Games of the XXX Olympiad have already been dubbed The Social Games.