The new issue of Marketing mag is out now. This month the Collingwood Football Club, spills the beans on how it has juggled history, culture, on-field  performance and marketing to drive its memberships to record levels.

Catherine Vallence asks how marketers can extract insight out of information, how to decide on suppliers, and how, if done right, the CMO can be the company’s greatest hero.

Group marketing director for Topshop, Topman, Miss Selfridge Australia and Glue Store, Prue Thomas shares how she led retail businesses online and off, locally and internationally.

The inaugural IAB Australia Digital Marketer of the Year, Lucinda Barlow, head of marketing, Google Australia and New Zealand, talks about leading Google’s local office to global fame through gutsy, ambitious campaigns and having a healthy disregard for the impossible.

And Sarah Kempson, asks the question: is retail out of fashion?
Whether online or off, experience is key for customer-centric fashion
brands, but intense interest from global players is putting the locals under even more pressure to evolve.

All this and much much more, latest issue of Marketing mag August/ September issue on newsstands now.