Monash University’s Fabian Marrone took home CMO of the Year at last night’s AMI Marketing Excellence Gala.

Close to 500 industry professionals came together at the Pullman Melbourne in the Park to celebrate another year of achievements and to recognise individual excellence.

Monash University’s Marrone took out top prize of ‘CMO of the Year’ for his overhaul of the Victorian university’s customer experience and student enrolment processes. 

WISE Employment and ntegrity went home with the Marketing Campaign of the Year award for their eponymous ‘WISE Employment’ masterbrand campaign (pictured above).

The Product/Service Revitalisation national award was given to Destination Group of Companies and Francis Farrelly for their collaborative effort on the ‘Destination: Incentive and Business Insights’ report.

Marketing professor at the RMIT School of Economics, Finance and Marketing, Farrelly recently partnered with Marketing to pen a four-part series around automotive disruption and the evolving industry based on his award-winning report – read part one of the series here »

Extreme disruption in the automotive industry: a look at the road ahead »

AMI chairperson Lynda Cavalera congratulated all the winners and finalists on their success.

“Winning an AMI Award gives marketers the opportunity to be recognised for their contribution to the marketing profession,” she says.  

“Celebrating excellence in marketing is not only a privilege, it’s an honour.”

If you missed this year’s AMI Excellence Awards Gala, here’s a list of the national winners:

• Marketing Campaign of the Year: ‘WISE Employment’, WISE Employment and ntegrity
• Sir Charles McGrath Award: Christine Holgate, Australia Post
• Certified Practising Marketer (CPM) of the Year: Ric Navarro, Norman Disney & Young
• Chief Marketing Officer of The Year: Fabian Marrone, Monash University
• Future Leader of The Year: Akshay Sardana, Optus
• Marketing Team of The Year: EY
• Marketing Agency of the Year: ntegrity
• Creativity in Brand, Product or Service Marketing: ‘Australia’s Worst Serial Killer’, News Corp Australia and The Heart Foundation
• Brand Revitalisation: ‘We value what you really make’, Bank First and 10 feet Tall Agency
• Customer Acquisition Marketing: ‘WISE Employment’, WISE Employment and ntegrity
• Social Change Marketing: ‘Australia’s Worst Serial Killer’, News Corp Australia and The Heart Foundation
• Integrated Marketing Communications Program: ‘Herbert Adams Relaunch ‘WE ARE PIE-ONEERS’’, Patties Foods Ltd
• Small Budget Marketing: ‘Orchard Rd to Gold! T&G Global Limited’, Lachlan McPherson and Friends and Seed Advertising
• Customer Experience Management Strategy: ‘Harmony’, AVID Property Group and Martins Brand House
• Not for Profit Marketing: Sleep At The ‘G 2018, Melbourne City Mission
• Public Sector Marketing: ‘Promise to Pause: Remembrance Day 2018’, Clemenger Brisbane and Queensland Government
• Social Media Marketing: ‘PayPal Influencer Programme’, PayPal and Edelman
• Sponsorship Effectiveness: ‘Team up with Dexus’, Dexus
• Market and Consumer Research Insights: ‘Reversing a five-year downturn in course demand’, Bastion Latitude and Deakin University
• Product/Service Revitalisation: ‘Destination: Incentive and Business Insights’, Destination Group of Companies and professor Francis Farrelly, RMIT University
• Data Driven Marketing Strategy: ‘Winning via a Data Driven Marketing Strategy’, Benetas and Next Level Online Marketing
• Customer Retention: ‘Super Anniversary Campaign’, TelstraSuper
• Content Marketing: ‘The CMO Show’, Filtered Media

Full disclosure: Marketing is a sponsor of the AMI Excellence Gala and attended the event as a guest of the AMI

Further Reading:

• Last year’s winners »
• Extreme disruption in the automotive industry: a look at the road ahead »

Image credit: AMI