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2018 AMI Awards winners announced


2018 AMI Awards winners announced


The winners of the 2018 AMI Awards were announced at a gala in Sydney on Wednesday night.

More than 200 organisations from around the nation entered the Australian Marketing Institute’s (AMI) Awards and more than 400 people attended the event at Sheraton on the Park to celebrate industry success.

The CMO of the Year award went to Tourism Australia’s Lisa Ronson and Mater Education took Campaign of the Year honours for its ‘Practical Course. Exceptional Education’ campaign.

Winners of the 2018 AMI Awards winners are:

  • CMO of the Year: Lisa Ronson, Tourism Australia
  • Campaign of the Year: ‘Practical Course. Exceptional Nurses’, Mater Group
  • Best Marketing Agency: Braveda
  • Certified Practising Marketer of the Year: Nicola Hepenstall, Hall and Partners
  • Marketing Team of the Year: consumer marketing team, Tourism Australia (pictured)
  • Future Leader of the Year: Chrissie Maus, Chapel Street Precinct Association
  • Brand Revitalisation: BANZ Carewear for kids, ‘A baby brand comes of age’, Bubblefish Creative Brand Building
  • Consumer Acquisition Marketing: 3M, ‘Perhaps the toughest nuts to crack’, The C-Suite
  • Consumer Insights: ‘Celebrating the SME Marketing Through Effective Thought Leadership’, EY Sweeney and CGU
  • Consumer Retention: ‘A Global Collaboration Fostering Innovation’, Pitney Bowes
  • Content Marketing: ‘Bellamy’s Firsts’, Web Profits and Bellamy’s Organic
  • Creativity in Brand, Product or Service: Monaro Mall development, Canberra Centre and QIC
  • CX Marketing: ‘Revitalising Roadside’, RACT
  • Social Media and Digital Marketing: ‘Visiting Friends and Relatives’, Tourism WA, Cummins & Partners and Big Head Digital
  • Innovation in Product/Service: A speed campaign accelerated by hyper-relevance, BCM and Department of Transport and Main Roads
  • Integrated Marketing Communications: ‘Get Set for the Games’, Department of Transport and Main Roads and Clemenger Brisbane
  • Sponsorship Marketing: Open Colleges, AFLW sponsorship
  • Small Budget Marketing: 100% occupancy on a shoestring budget, Braemar Presbyterian Care
  • Not for Profit Marketing: After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee, Junto Marketing and Murrumbidgee Primary Health Network
  • Corporate Social Responsibility: Find My Hero Australia, Emergency Services Health
  • Social Marketing and Social Changes: Queensland Health Bowel Cancer Screening campaign
  • Property Marketing: ‘Harmony’ by Avid Property Group and Martins Brand House
  • Public Sector Marketing: Reducing fare evasion on Sydney’s light rail network through behavioural science, Transdev and Transport for New South Wales
  • Education: ‘Practical Course. Exceptional Nurses’ Mater Group
  • Financial Services Marketing: Westpac Rescue Rashie, Westpac Banking Corporation and Saatchi & Saatchi
  • Tourism and Hospitality Marketing: Dundee Super Bowl Campaign, Tourism Australia, and
  • Sir Charles McGrath Award: Mark Ritson, Melbourne Business School.


Further reading

Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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