Marketing is pleased to announce the release of The Dream Issue, our October/November 2018 print edition.

It is reaching subscribers around the country and hits newsstands this Thursday. Purchase your copy here »

Delving into how marketers are pushing the limits with new technology and transforming the industry with disruptive ideas, we:

… examine six brands that embarked on risky marketing and delighted in the results »

… investigate what’s stopping more CMOs from graduating to CEOs »

… break down the far-reaching implications of the ubiquity of voice engagement »

… hear from Facebook Australia’s head of technology on the future of social media and virtual reality »

… learn how one New Zealand PhD candidate found a new frontier of measuring consumer behaviour with an old video game console »

… hear UnLtd CEO Chris Freel’s advice on how and why we should help everyone in the industry follow their dreams »

… review the launch of the Gold Coast’s latest entertainment spot, and how it is breathing life into an ageing sport »

… hear from a University of Melbourne neuroscientist on the links between dreams and our understanding of learning and memory »

… take a look at how Volvo drove excitement around its newest models on a budget »

… understand why Subway gave away millions of sandwiches »

… listen to Sérgio Brodsky on why brand narrative is the business’ most valuable asset »

… hear from Jac Phillips on how she went from regional radio to marketing magician »

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To purchase a subscription to Marketing magazine, visit the online shop »

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