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A marketer’s mental health: UnLtd study finds an industry in need


A marketer’s mental health: UnLtd study finds an industry in need


More than half (56%) of those working in the media, marketing or creative industries display mild to severe depression, according to a new study by UnLtd.

Social purpose organisation UnLtd has released the first major study into mental health conditions in the media, marketing and creative industries. The study of more than 1800 individuals was executed in partnership with Everymind and Never Not Creative.

The ‘Mentally Healthy’ report found that 56% of respondents display mild to severe levels on the Depression, Anxiety and Stress Scale (DASS) – compared to a national average of only 36%.

UnLtd’s study found that nearly one in four participants displayed severe symptoms of anxiety, with the national average at 11%. Nearly one in five showed severe or extremely severe symptoms of depression, with the national average at 12%.

Related: “Adapting like an organism” – social media addiction and data marketing’s impacts on mental health »

Lighting cig social media health

According to the report, stress was a key contributor to the impact on mental health within the industries; with 57% of employees showing symptoms of stress and 18% showing signs of severe or extremely severe stress. The study found self-imposed pressure as the leading cause, followed by pressure from others and the juggling of multiple responsibilities.

The study also looked out perceptions of mental health within the industries, finding that though majority of the industry demonstrate good mental health literacy and understanding, some stigma around the issue still exists. According to the study, 33% of participants agree that “people in my industry would be treated poorly if they were to disclose they had been diagnosed with a mental illness” and 54% “would not tell anyone if I had been diagnosed with depression.”

Mentally healthy stigma

Finally, the report warns that employers should be better equipped to offer support to employees battling with mental illness. Particularly given that the study found participants are confiding in people within their workplace as much as they seek professional help.

Mentally healthy seeking help


Further reading:

Josh Loh

Josh Loh is assistant editor at MarketingMag.com.au

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