YouTube has released its global year-end ‘Ads Leaderboard’, listing the year’s top 10 most watched video ads.

Samsung India service took out the top spot, with its ‘We’ll take care of you, wherever you are’ video claiming more than 150 million views.

Super Bowl commercials featured strongly in the list, as well as ads featuring celebrities, including Natalie Portman in a Miss Dior commercial, Melissa McCarthy in a Kia ad and Dwayne ‘The Rock’ Johnson in an iPhone commercial.

Here’s the top 10:

 

1. Samsung India: ‘We’ll Take Care of You, Wherever You Are.’

Agency: Cheil India

Views: 150.3 million

 

2. Clash Royale: ‘The Last Second’

Agency: Barton F Graf

Views: 111 million

 

3. Oreo: ‘Ping Pong Trick Shots Three’

Creative agency: Weber Shandwick

Media agency: Carat USA

Views: 94.5 million

 

4. Miss Dior: ‘The New Eau de Parfum’

Views: 44.7 million

 

5. Budweiser: ‘Born the Hard Way’

Creative agency: Anomaly

Media agency: MediaCom

Views: 28 million

 

6. Kia Motors America: ‘Hero’s Journey’

Creative agency: David and Goliath

Media agency: Canvas Worldwide and Innocean Worldwide

Views: 26 million

 

7. Adidas Originals: ‘Original is Never Finished’

Creative agency: Johannes Leonardo

Media agency: Carat Global

Views: 25.4 million

 

8. Apple: iPhone 7 – ‘The Rock x Siri Dominate the Day’

Creative agency: Media Arts Lab

Views: 25.3 million

 

9. Levi’s: ‘Circles’

Views: 22.5 million

 

10. Mr Clean: ‘Cleaner of your Dreams’

Creative agency: Leo Burnett

Media agency: Hearts and Science

Views: 17 million

 

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Further reading

• The ads of Super Bowl 2017: celebrities, action and big budgets »
• Immigration the focus as brands get political at Super Bowl 2017 »
• Was Cards Against Humanity’s Super Bowl stunt brilliant or just a spud? »
• Looking back: the most shared ads in the world, 2016 »

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