Triumph Australia has announced the appointment of Nicola Hodgson as head of brand, effective January 2014.

Nicola’s appointment comes as Triumph Australia readies plans for a total brand revitalisation this year. As part of the brand’s global strategy, the Australian re-brand will be evidenced across all sales channels and in all product and marketing activity from July 2014.

“It is exciting to be joining Triumph as it embarks on its brand rejuvenation. I look forward to driving growth and ensuring Triumph continues to be relevant to Australian and New Zealand women through continued delivery of quality, support, style and fashion for every occasion,” Hodgson said in a statement.

Hodgson joins Triumph with experience in product and marketing, having spent the last 18 months in Australia as head of marketing for Village Roadshow Themeparks. Prior to that she was based in the UK and led the brand transformation of Mamas & Papas as international marketing manager. In this role, Hodgson drove international growth of product and brand through driving product sales, store and online footfall, international integration, and global brand awareness.