When a celebrity endorsement goes right it can catapult a brand to the A-list, send products flying off the shelves and create deep and emotional brand connections. But when they go wrong it can be cringeworthy, leaving your brand, and the celebrity involved, looking red-faced and awkward, with memes and parodies popping up all over the shop.

Thanks to the many suggestions we received from social media, plus a very heated brainstorming session in the Marketing mag office, we have found nine of the most awkward celebrity endorsements of all time.

If you know of an ad that we haven’t covered let us know in the comments, on our Facebook, Twitter, Google Plus, or LinkedIn pages.

Happy squeaming!

Samuel L Jackson for Bet365

Nicole Kidman for Swisse

http://youtu.be/szXw62R1zf8

Curtis Stone for Coles

http://youtu.be/4YGc_cmZ_jo

Shane Warne for Advanced Hair Studio

Mr T for Snickers

Joel and Benji Madden for KFC

http://youtu.be/jQdOTCBwwQY

David Warner for Underworks All Day Socks

http://youtu.be/U2ifM_WNbV8

Brad Pitt for Chanel No.5

Anthony Koutoufides for Souvlaki Hut