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Postal vote: Ad industry pledges to ‘say no to no’


Postal vote: Ad industry pledges to ‘say no to no’


There are now more than 350 names on the  ‘Say No to No’ campaign launched by creative agency The Royals.

Creative agency The Royals launched a campaign, ‘Say No to No’, on 10 August to rally the advertising industry to pledge not to work on the ‘No’ campaign for same-sex marriage postal vote.

In response to the government’s decision to commit to a plebiscite after its meeting of Liberal MPs and senators on 7 August, The Royals have asked their peers in the advertising industry to “help stop the harmful message and Say No to No”. This is the second campaign the agency has launched this year on this topic; the first was the marriage equality campaign earlier in the year that called on politicians to “do their job” regarding marriage equality.

It’s almost been 24 hours since the ‘Say No to No’ launch, and the campaign already has over 350 supporters and counting. They include Ogilvy, Clemenger BBDO, M&C Saatchi Group, Special Group, Leo Burnett, BWM Dentsu, Cummins & Partners, and more.

“We are in the business of making messages,” says Nick Cummins, creative partner at The Royals.

“Imagine if every agency, production company, sound designer or illustrator said no to working on these harmful ads. Imagine then our friends in media also standing up and saying no to the no campaign. And brands also joining in to pledge that no harmful ads will appear on their sites or channels.

“Yes, the no campaigners will find a way to make their hurtful divisive messages. But we can make it difficult for them.”

To pledge your support, head over here.





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