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Outdoor Media Association nationwide campaign shines a light on missing people


Outdoor Media Association nationwide campaign shines a light on missing people


The OMA and its members have launched a national OOH campaign to shine a light on the 38,000 people who go missing each year for National Missing Persons Week.

The 2017 campaign marks the ninth year that the Outdoor Media Association (OMA) has supported National Missing Persons Week (NMPW) in New South Wales, and the third year in partnership with the Australian Federal Police.

In Australia, 38,000 people go missing each year, of which 19,000 are young people aged 14-17 years.

The out-of-home (OOH) campaign features 2000 signs nationwide which have been donated in an attempt to raise awareness around the issues and impact faced by the loved ones of missing persons.

The signs and work equate to $944,000 in donated advertising and production costs Australia-wide.

This year the campaign focuses on the following missing people:

  • Amelia Hausia – last seen in Downer, ACT, 17 December 1992,
  • Sevak Simonian – last seen in Belrose, NSW, 20 October 2014,
  • Rebecca Hayward – last seen in Alice Springs, NT, 1 January 2017,
  • Chad and Melony Sutton – last seen in Inala, QLD, 23 November 1992,
  • Melissa Brown – last seen in Adelaide, SA, 13 May 2000,
  • Cherie Westell – last seen in Wantirna, VIC, 12 December 2000,
  • Julie Cutler – last seen in Perth, WA, 20 June 1998, and
  • Naz Woldemichael – last seen in Hobart, TAS, 9 October 2016.


“Often people are cynical about the role advertising plays in society, but campaigns like NMPW show the power of advertising to do good,” says Charmaine Moldrich, OMA CEO.

“It raises awareness, it educates, it gives a voice to those who don’t always get heard. We are committed to using the strength of OOH to spark a conversation that drives action, because if people see something, they are likely to say something” continues Moldrich.

The campaign launches today at the Gabba in Brisbane, though OOH activity for the campaign began on 24 July.

Participating OMA members include Adshel, APN Outdoor, Bishopp Outdoor Advertising, Cacus Imaging, Goa, JCDecaux, oOh!media, QMS Media, Tayco Outdoor Advertising, Tonic Health Media and TorchMedia.


For more information, visit www.missingpersons.gov.au

Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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