Infographic: why brands should go nude in 2017
Why brands are stripping off the conventional and embracing the nude.
In a social media driven world, giving your business a distinctive brand image is much more than the design of your logo. As a reflection of popular culture, ‘going nude’ became one of the biggest, influential trends that dominated fashion editorials, textile design and now, product packaging.
The ‘nude revolution’ today is a hot topic as a result of Millennial influence. Take Acne Studios, for example. Iconic for their nude look, Acne adopted a pastel, natural and nude tone on its packaging to match its minimal brand image. Gispac’s ‘Ultimate Packaging Guide to Going Nude’ outlines why brands are embracing the nude.
Vinessa Sestoso is content strategist and copywriter for Gispac.
Image copyright: mraoraor / 123RF Stock Photo