Marketing is pleased to announce the release of The Serve Issue, our October/November 2017 print edition.

It is reaching subscribers and is on newsstands now, and available for individual purchase here »

Exploring serve and service from a number of points of view, we:

… Ponder how the arrival of Amazon will impact the way local brands serve their customers.

… Explain data as a service and explore new options for commercialising your organisation’s data.

… Hear from Ferrari Australia CEO Herbert Appleroth about the luxury brand’s ‘surprise and delight management.’

… Explore Australia’s finest new hospitality spaces celebrated in inside magazine’s Interior Design Excellence Awards.

… Understand how the changing needs of marketers and brands has given rise to the demand for full-service offerings from agency and consultancy partners.

… See why the best customer service experiences are sometimes the result of breaking the rules.

… Discuss the benefits and barriers of fostering relationships between businesses and educational institutions.

… Realise the risk faced by brands who focus on entirely frictionless customer experiences.

Marketing thanks its issue contributors and content partners Marketo, SSI and Forrester for making The Serve Issue a possibility.

* * * * *

Purchase a copy now via the Niche Media online shop »

* * * * *

Image credit: Amazon media