In a new outdoor campaign, Vodka brand Smirnoff trolls Donald Trump and gets social media buzzed.

The out-of-home campaign features signage with the message ‘made in America, but we’d be happy to talk about our ties to Russia under oath.’

The campaign, by 72andSunny New York appears in various sites across the city’s public transport system.

That’s a good burn there, Smirnoff. pic.twitter.com/6fJ4Wfl7Xe

— Kate (@librarian_kate) June 10, 2017

In a recent press conference, Trump told reporters he would testify under oath about accusations of ties with Russian officials, though critics remain skeptical that he’ll follow through with this.

Smirnoff’s ‘ties with Russia’ date back to its foundation in Moscow by Piotr Arsenievich Smirnov in the 1860s. There it was distilled, until the Russian Revolution, when his heir escaped to Turkey before moving around Europe. In this time the spelling was updated to the French ‘Smirnoff.’

Throughout the years that followed, Smirnoff changed hands many times, until in 1997 when it became a part of Diageo.

Today it is distilled by Diageo in Illinois.

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Further reading

• Not all brands that get political enjoy positive brand engagement on social »
• What the global political climate tells us about the future of agencies »
• Trump’s impact on brand America, and what it can teach us about brand management »

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