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B2B Lab: here’s your chance to quiz industry-leading guests on the big issues relating to B2B marketing


B2B Lab: here’s your chance to quiz industry-leading guests on the big issues relating to B2B marketing


It’s live, it’s unscripted and it’s happening today.

Following on from the hugely informative and entertaining first episode, The B2B Lab #2 is taking place at noon today (1 October 2013). Tune in to learn and quiz industry-leading guests from diverse sectors as they discuss, debate and decide on the big issues relating to B2B marketing.

The best part, of course, is that you can take part in and support this initiative and the B2B marketing community in Australia. Tweet your thoughts and questions using the hashtag #b2blablive, or join the live chat during the webcast.

Here’s the team:

b2b lab 2 guests 600w 2

Kimon Lycos, Mihell & Lycos (host): A B2B branding, strategy and communications wrangler, Kimon has split his career between Europe and Australia. He has branded, marketed and sold technologies in telecommunications, manufacturing, IT, healthcare and engineering. As an opinion writer and presenter, Kimon is passionate about B2B for the unique challenges it gives marketers, and can’t stop ranting about it.

Caroline Ruddick, general manager, marketing, MYOB: Caroline joined MYOB as general manager, marketing in February 2012. She leads MYOB’s marketing efforts across Australia and New Zealand, managing brand strategy, marketing services, public relations, corporate affairs and social media. Caroline possesses nearly two decades of marketing experience, having held senior brand marketing positions at SEEK in Melbourne, Grey Worldwide in New York and George Paterson Partners in Melbourne.

Cameron Pearson, director of growth, marketing and innovation, Cover-More: A specialist in customer-centric growth strategy and best-practice brand performance, Cameron joined Cover-More, which provides white-label travel insurance solutions for the likes of Flight Centre, in 2011. In the past two years he has launched Australian-based Cover-More into India, China, Malaysia and Singapore. Before his role at Cover-More, Cameron was a partner with Reinventures, was APAC director of growth and innovation at Mondial Assistance and was sales and marketing director at Johnson & Johnson.

Alexis Denby, digital marketing director, GE Capital: Alexis leads the marketing function within the digital P&L to ensure the business unit delivers an integrated solution that profitably and responsibly helps customers meet their needs. Alexis leads a team of marketers who focus on integrated product marketing, SEO, SEM, website and content design and strategy, UX and social marketing. Previously Alexis spent nine years at Telstra in several specialist marketing roles.

Register for The B2B Lab and join this Australia B2B marketing community initiative »



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