They certainly had a lot to choose from at the Cannes Lions, with just 0.4% of all of the film submission this year being awarded a Gold Lion. Of that, three were awarded a Grand Prix. 38 Silver Lions and 70 Bronze Lions were handed out to what was another truly inspiring show of creativity, humor and originality.

Australians featured heavily in the top awards, with McCann Melbourne’s ‘Dumb Ways to Die’ being awarded a Grand Prix in the film category (and a record-smashing number of other categories) and Clemenger BBDO Melbourne’s ‘Beer Chase’ for Carlton Draft bringing home a Gold Lion as did GPY&R Melbourne’s ‘Tumble’ for Schweppes.

Here, from the cream of the film and film craft categories, are our picks for the 10 best commercials of the past year:

Channel 4 Paralympics – Meet the Superhumans

Created by: 4Creative, London

Watch it here: http://youtu.be/kKTamH__xuQ

 

Dove – Real Beauty Sketches

Created by: Ogilvy Brazil, São Paulo

 

Smart Fortwo – Offroad

Created by: BBDO Germany, Berlin

 

Southern Comfort – Whatever’s Comfortable: Beach

Created by: Wieden + Kennedy, New York

 

Carlton Draught – Beer Chase

Created by: Clemenger BBDO, Melbourne, Australia

 

Dove – Camera Shy

Created by: Ogilvy & Mather, London

 

Ikea – Playin’ With My Friends

Created by: Mother, London

 

Old Spice – Muscle Music

Created by: Wieden + Kennedy, Portland

 

Schweppes – Tumble

Created by: George Patterson Y&R, Melbourne, Australia

 

Metro Trains – Dumb Ways To Die

Created by McCann Melbourne, Australia