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Victorian defence industry aims for future contracts in ‘Mission Possible’ campaign

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Victorian defence industry aims for future contracts in ‘Mission Possible’ campaign

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The Victorian Government is promoting its state’s defence industry’s vehicle manufacturing capabilities in a campaign titled ‘Mission Possible’.

The Government of Victoria has launched a new advertising campaign for Victoria’s defence industry to promote its capabilities in vehicle manufacturing for future Commonwealth projects.

Defence full PDF 2_Page_5B

 

The six month campaign begins today, featuring in industry publications and defence supplements in major newspapers as well as on billboards at Canberra airport. It will roll out to parts of Melbourne next month.

Defence full PDF 2_Page_4B

 

Aside from attracting more Victorians to consider careers in the defence industry, it aims to help secure future Commonwealth defence projects – including LAND 400 Phase 2, which will see the development of 225 combat reconnaissance vehicles to replace the current Australian light armoured vehicle fleet.

“We are getting on with the job of growing this important industry, and this new campaign with will help local supply chain companies win more contracts and put more Victorians into work,” says minister for industry Wade Noonan.

Defence full PDF 2_Page_2B

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Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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