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West Coast Cooler keeps it cool with an 80s inspired campaign


West Coast Cooler keeps it cool with an 80s inspired campaign


Pernod Ricard has announced the return of an Aussie favourite the West Coast Cooler. Tapping into the nostalgia of the 80s, the ad spot makes the West Coast Cooler a modern choice.

Teaming up with Thinking Loud, the Cool Since ‘84 campaign is a throwback to a music video straight from the 80s. Employing the talents of Donny Benet, the soundtrack is the original anthem with a bit of a revamp.

The campaign isn’t short of a familiar face or two. Triple J duo Linda Marigliano and Lewis McKirdy have their first reunion since their time at Triple J finished. Joining the pair is reality star Abbie Chatfield, stylist Millie Sykes and stars of RuPaul’s Drag Race Down Under Art Simone and Jojo Zaho.

West Coast Coolers were a popular drink through the 80s. The new iteration is promised to be the flavour that old fans know and love, as well as a fresh new seltzer range. Two new flavours have been added to the lineup: mango and lime. It also has a fresh new bottle, but not without a throwback to its heyday.

West Coast Coolers’ new design and taste is now available nationwide. Check out the spot, which went live on Instagram, below.

Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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