Woolworths has launched its 2016 Christmas campaign with ‘Street Party’ television ad.

Woolworths has debuted its latest campaign by M&C Saatchi, a 30-second ‘Street Party’ TVC.

It features an Australian neighbourhood street gathering for a shared Christmas celebration, and delivers the tagline ‘that’s why I pick Woolies for Christmas.’

“The power of a genuine brand platform is that you can stretch it,” says Tom McFarlane, creative partner at M&C Saatchi.

“We didn’t need to start again for the festive season. Instead we built on our positioning line, ‘that’s why I pick Woolies,’ by simply adding two words – ‘for Christmas,'” he says.

The TVC launched on Sunday and will be supported through the line with shorter format TVC, radio, digital, OOH, press, magazine, catalogue takeover, in-store POS, truck decals, digital discovery and social.

Here’s the 30-second TVC:

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