Woolworths hits the streets with Christmas campaign launch
Woolworths has launched its 2016 Christmas campaign with ‘Street Party’ television ad.
Woolworths has debuted its latest campaign by M&C Saatchi, a 30-second ‘Street Party’ TVC.
It features an Australian neighbourhood street gathering for a shared Christmas celebration, and delivers the tagline ‘that’s why I pick Woolies for Christmas.’
“The power of a genuine brand platform is that you can stretch it,” says Tom McFarlane, creative partner at M&C Saatchi.
“We didn’t need to start again for the festive season. Instead we built on our positioning line, ‘that’s why I pick Woolies,’ by simply adding two words – ‘for Christmas,'” he says.
The TVC launched on Sunday and will be supported through the line with shorter format TVC, radio, digital, OOH, press, magazine, catalogue takeover, in-store POS, truck decals, digital discovery and social.
Here’s the 30-second TVC: