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Woolworths hits the streets with Christmas campaign launch


Woolworths hits the streets with Christmas campaign launch


Woolworths has launched its 2016 Christmas campaign with ‘Street Party’ television ad.

Woolworths has debuted its latest campaign by M&C Saatchi, a 30-second ‘Street Party’ TVC.

It features an Australian neighbourhood street gathering for a shared Christmas celebration, and delivers the tagline ‘that’s why I pick Woolies for Christmas.’

Screen Shot 2016-11-15 at 4.27.26 PM

“The power of a genuine brand platform is that you can stretch it,” says Tom McFarlane, creative partner at M&C Saatchi.

“We didn’t need to start again for the festive season. Instead we built on our positioning line, ‘that’s why I pick Woolies,’ by simply adding two words – ‘for Christmas,'” he says.

The TVC launched on Sunday and will be supported through the line with shorter format TVC, radio, digital, OOH, press, magazine, catalogue takeover, in-store POS, truck decals, digital discovery and social.

Here’s the 30-second TVC:


Related: Cate Blanchett stars in David Jones 2017 Christmas campaign »


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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