“We’re obviously going to spend a lot in marketing because we think the product sells itself.”

– Jim Alchin

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your niche ad option for 22 May is:

SoggyBones

You may think youth are not engaging with offline media, however here’s an example of an independently created quarterly magazine and website produced by two brothers out of Western Australia. It provides multi-platform reach, including social media, to a highly engaged national community of Aussie youth who are actively involved in a surf, snow and skate culture and lifestyle. The look and tone of this brand is spot on to resonate with a notoriously hard to reach market.

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