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Facebook Performance Report Q1 2013: Australia goes bananas

Social & Digital

Facebook Performance Report Q1 2013: Australia goes bananas


The top three Facebook pages ‘Liked’ by Australians are: Australia, Bananas in Pyjamas and Hamish and Andy, according to the ‘Australian Facebook Performance Report,’ for quarter one 2013 released today.

Bananas in Pyjamas now holds over two million ‘Likes’, making it more than popular brands JB Hi-Fi and Cadbury combined.

Cider brand Rekorderlig secured the most-‘Liked’ post among beers, wines and ciders for a post accompanied by a picture of a luxury tree house that read, “Tree houses aren’t just for kids, right?”

A touch of nostalgia prompted 28,687 to ‘Like’ a post by Cudo making it the most liked post of the year among department and online stores.

In the education category, the University of New South Wales is getting the most action with an average of 202,399 page fans, however it was Swinburn University who secured the most ‘Liked’ Facebook post in the catergory with 3,427 people ‘Liking’ a post about one of its graduates getting a job.

In the FMCG categories, Fanta Australia had it all going on, with the most ‘Likes’ and comments on two of their posts this year. An astounding 27,710 liked a post about a potential new drink and 11,682 commented on a post that asked fans to spot the odd can out in a row of Fanta cans.

Pringles were the champions in the FMCG food division, attracting 30,837 ‘Likes’ for a picture of an assortment of Pringle cans with the phrase ‘You know you want to’ above it.

Other Facebook successes include Maybelline New York which has enjoyed consistent Facebook traffic and interaction, Nivea skin care, parent site Babyology was also a consistant performer, achieving first, second and third place in the most-liked posts for the news and magazine site categories.

The Collingwood Football Club is way out in front as the most liked sporting club on Facebook Australia boasting, 25,250. A close second is the NSW Blues with 24,911 ‘Likes’.

Top 30 Facebook Pages by Fans


Images: Online Circle Australian Facebook Performance Report.


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