Taste.com.au answers the eternal question, ‘what’s for dinner?’
Taste.com.au is launching its new ‘Dinner Revolution’ campaign on Wednesday 1 July. The campaign will focus on dinner offerings across all of its owned platforms, including website, social, video, email newsletters, magazine and new client solutions.
During lockdown the food website noticed a distinct increase in consumer demand for dinner recipes. Dinner Revolution will provide taste.com.au’s monthly audience of more than 5.6 million people with recipes, social and video programming, a custom newsletter and a new section in the physical magazine, all devoted to dinner. There will also be a ‘Cook by Ingredient’ function that enables users to locate recipes (from taste.com.au’s database of 50,000 recipes) that utilise ingredients that they already have in their fridge and pantry.
To kick off the campaign taste.com.au is streaming a live virtual event featuring Matt Preston and Marion Grasby. Dinner Revolution will be further supported by a national consumer marketing campaign across digital, social, print and radio.
“We’re rolling out taste.com.au Dinner Revolution across our entire brand ecosystem to meet consumer demand and help more Australians make, eat and love dinner at home,” says editor-in-chief Brodee Myers.
The new dinner offering will also include fully integrated client opportunities.