Pinterest Predicts: what will we be searching for?
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Where some companies recap, Pinterest predicts. Taking the data from its 2021 searches, the social media giant is predicting the 2022 trends.
From home decor trends and beauty ideas, has the social media platform been able to accurately predict what we will be searching for?
Pinterest Predicts, unlike other social media platforms, isn’t a retrospective. It’s a prediction of what will be trending. What will dominate our lives in 2022. Giving you the chance to be ahead of the game.
In 2021 Pinterest is releasing more than 170 trends that it’s predicting will become the mainstream trends of 2022.
What will we be wearing? What will we be reading? What will our relationships look like?
2022’s trends
Beauty
Space buns will reign supreme. According to Pinterest, in 2022, people will celebrate their natural texture with big hair styling techniques. Gen Z-driven space buns and high-puff hairstyles will spike as people find new beauty inspiration.
Increase in searches year over year for:
- High puff hairstyles +165 percent
- Space buns natural hair +100 percent
- Two puffs natural hair hairstyles +65 percent
- Short natural hair styles +185 percent
- Natural hair bun styles +160 percent
Fashion
No more basic earrings. Gen Z is driving a trend toward accessories that go way beyond the basic earring, cuff or layered necklace. They’re getting creative and accessorising the whole body, from tooth gems to crystal eye embellishments.
Increase in searches year over year for:
- Tooth gem +85 percent
- Ear curation + three times searches
- Dermal piercing unique +145 percent
- Pedicure with rhinestones +150 percent
- Crystal eye makeup +110 percent
Food and beverage
Cake pops had their moment, so has sourdough. In 2022, bakers will give us the much needed cake break we’ve all been waiting for. People will craft elaborate cakes to express whatever mood they’re in.
Increase in searches year over year for:
- Gravity defying cake ideas +70 percent
- Unusual cakes +two times
- Art cake ideas +three times
- Bubble cake ideas +55 percent
- 3D cakes ideas +60 percent
Home
It’s time to make your home a pet paradise. In 2022, people will redesign their homes with Fido and Felix at the forefront, from luxury dog rooms to “catified” homes.
Increase in searches year over year for:
- Catify your home +four times
- Cat house design +four times
- Luxury cat room +three times
- Luxury dog room +115 percent
- Dog beds made from furniture +two times
Travel
The most memorable adventures will happen during the night in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions.
Increase in searches year over year for:
- Road trip aesthetic +two times
- Bioluminescence aesthetic +95 percent
- Han River night +65 percent
- Sea night beach +150 percent
- London city night +two times
Wellbeing
Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships—with their partners, with their loved ones and with themselves.
Increase in searches year over year for:
- Couples counseling worksheets +115 percent
- Healthy marriage tips +190 percent
- Uncomfortable questions to ask +four times
- Friendship dynamics +four times
- Setting healthy boundaries +170 percent
