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Pinterest users are feeling the love

Social & Digital

Pinterest users are feeling the love


It’s coming up to the most romantic day of the year. With Valentine’s Day just around the corner, Pinners are searching for love on the site.

In the four weeks leading up to 14 February, the searches on Pinterest have seen a spike in ones relating to love. Pinterest has seen:

  • 75 percent increase in searches for “romance”
  • 40 percent increase in searches for “love”
  • 35 percent increase in searches for “romantic nails”
  • 40 percent increase in searches for “engagement”

For marketers, this is the opportunity to engage with consumers. Running a Pinterest creator-brand campaign is an exciting way to connect and engage with the consumers. The campaigns can be paid or organic content, but are a proven way to create awareness and reach a larger audience.

Businesses and creators can also look to Pinterest’s video ads to create content. A lot of the searches are about recreating dates at home, and inspired DIY decorations. Brands have an opportunity to make ‘how to’ or inspiration videos, from romantic looks to outfit inspiration, the amount of content is limitless.

Pinterest’s video ads don’t just provide an opportunity to reach a large audience, they also house Product Pins. Product Pins link back to online catalogues, and help Pinners take action and purchase directly from brands. 

From creating backyard picnics, to cooking a delivishly decadent dessert, Pinterest is a one-stop shop for so many people looking for inspiration. And, as the day which celebrates love and romance approaches, many consumers are searching for something inspiring.

So, if you’re looking to target the hopeless romantics this Valentine’s Day, Pinterest might be the place to start.

Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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