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Twitter lights up during Super Bowl Sunday

Social & Digital

Twitter lights up during Super Bowl Sunday


It’s advertising’s biggest day on the calendar. The Super Bowl ad spots cost in excess of $7 million USD, but it’s also a time for brands to flex funny muscles on Twitter.

Taking to the microblogging platform, brands use Twitter to spark conversation and be part of the cultural phenomenon. Each year, social media managers across the United States and beyond use the sporting event to drum up engagement. From Oreos to Burger King and even Twitter itself, what was being said this Super Bowl?

Liv Croagh

Liv Croagh was the Managing Editor of Marketing Mag from September 2021 to September 2023.

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