Instagram has announced what advertising will look like on the social media platform via a blog post published on their site today.

The advertisements will be marked with a ‘sponsored’ label where the time stamp would normally be.

“We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

“Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love,” Instagram wrote in the post.

An example ad from Instagram (pictured below) will start appearing on users’ timelines soon and will link to more information about the new Instagram advertising guidelines.

Instagram was purchased by Facebook earlier this year for US$1 billion but has until now never generated any revenue of its own. The photo sharing site also launched video capabilities in June which has been a popular feature for brands who have up until now, been able to post all of their content for free.