This case study examines how a skincare retailer integrated user-generated content – via a baby product review site, Tell Me Baby – into its ongoing marketing strategy to build trust, authenticity and reliability with customers. ...
This case study explores how Bakers Delight was able to ensure a quick response to changing regulations during COVID-19, with on-brand automation at scale for all of its franchisees. Background & Objectives Bakers Delight has ...
The BWS Insider initiative utilises team members to create compelling content on social platforms, rather than rely on a traditional business account. The 30 advocates selected by BWS share the drinks they love across their ...