Tag: Case Study

‘Summer Life QLD’ case study: here’s how Trade and Investment Queensland ran an outreach platform to attract international students to the state’s universities. This article originally appeared in The Generation Issue, our June/July issue of Marketing magazine. Campaign: ‘Summer ...

This case study examines how the #secretlifeofmypet project helped The Secret Life of Pets open at number one at the Australian box office. This article originally appeared in The Intelligence Issue, our April/May issue of Marketing magazine » – ...

This case study examines Cartoon Network’s digital-first campaign to reach a new generation of Australian viewers. This article originally appeared in The Versus Issue, our February/March issue of Marketing. April/May issue coming soon! Campaign: Return of The Powerpuff Girls ...

When Specsavers entered the Australian market six years ago, OPSM’s price premium and market share came under threat. The Penny the Pirate campaign helped OPSM drive more parents to bring their children into its stores for ...

Cyberbullying creates millions of victims around the world. Reword activates and encourages change within the world of online bullying by targeting bullying behaviour before it happens. This case study originally appeared in The Versus Issue, ...

When three Al Jazeera English journalists were arrested by Egyptian authorities in late 2013, Ogilvy PR Australia was called upon to provide media and government relations services to ensure their release. – This case study ...

This case study examines how Cartoon Network leveraged TV, social, and influencers to reach a new generation of  young fans and re-engage an audience of parents that watched The Powerpuff Girls when they were children.   Background ...

This marketing case study details how DPR&Co helped Ambulance Victoria engaged new and existing members.   Campaign: Ambulance Victoria Membership Scheme Client: Ambulance Victoria Agency: DPR&Co (formerly Accelerator Communications)   This article originally appeared in The Content Issue, ...

In this marketing case study, go inside the campaign ‘Infinity’ for client CSIRO by agency Reborn. The CSIRO (Commonwealth Scientific and Industrial Research Organisation) is Australia’s national science agency, with over 90 years of research under its ...

Campaign: Lucy the Robot Client: Double Robotics Agency: Atomic 212º This article originally appeared in The Love Issue, our June/July edition of Marketing magazine. Background Global technology company, Double Robotics wanted to launch its telepresence robot in ...