Campaign: Lexus RC launch Brand: Lexus Agency: M&C Saatchi This article originally appeared in The Love Issue, our June/July 2016 Marketing magazine. Background Globally, Lexus is a leading luxury car manufacturer. In Australia, however, over its 25-year existence it ...
St. George’s quirkiest campaign to date was an innovative one on an extremely tight budget. Campaign: A Happy Diwali Client: St. George Bank Agency: Etcom Background The festival of Diwali is the most significant celebration ...
Campaign: #honestlylocal Client: Jus Burgers Agency: Hancock Creative Background When UK chef Justin Bell arrived in Perth 16 years ago, he quickly realised Perth was the perfect market for a gourmet burger bar. The family-owned business ...
Campaign: Aboriginal Immunisation Client: SA Health Agency: Showpony Background In March 2013, there was a huge 21% gap between the percentage of Aboriginal children and non-Aboriginal children aged 12 months old who were fully immunised in South ...
This case study details the influencer marketing campaign that aligned Lenovo, fashion designer Toni Matičevski and Mercedes-Benz Fashion Week. Campaign: Lenovo and Toni Matičevski Client: Lenovo Australia and New Zealand Agency: Digivizer Background Why is a fashion model ...
This marketing case study goes behind the scenes of the local, small-budget campaign by Western Australia-based aged-care provider Bethanie that got a 306x ROI and won the small-budget category at the 2015 AMI Awards for Marketing ...
This marketing case study looks inside the strategy, execution and results of retailer Just For Pet’s launch of Pet Health Centre that delivered value in spades to customers and the bottom line, and made it ...
In this marketing case study, go inside the process of transforming the University of Western Sydney into Western Sydney University, including the strategy, execution and results of this remarkable rebrand and accompanying ‘Unlimited’ campaign. Campaign: ...
Campaign: ‘Investment heroes in disguise’ Client: ASX Agency: Mercer Bell Background Equity options had an image problem. Australian investors didn’t fully understand them, and many saw them as a risky investment strategy. Consequently, brokers weren’t recommending options to their clients and the category was ...
Campaign: Colourful Conversations Client: Brown Brothers Agencies: Flock of Starlings, Get Started Background Brown Brothers is one of Australia’s most iconic family-owned wine companies. Founded in 1889 by John Francis Brown, it continues to be ...
Campaign: NAB’s Share House Client: NAB Agency: Aesthetic – An Experiential Creative Agency Background NAB is committed to developing an employee culture that fully accepts and embraces individuality. The financial institution has had a dedicated ...
Jack Daniel’s celebrated its founder’s birthday by getting its fans’ hands dirty – calling tradespeople to come together to construct ‘The Bar that Jack Built’ in return for payment in whiskey. There were three main ...
