This case study details VB’s campaign to reconnect with its loyal customers – hardworking Aussie blokes. The brand rebuilt its credentials through out-of-home advertising and integration with cricket, explained here from objectives to strategy, execution ...
This Marketing case study tells the story of Bookworld’s biggest Christmas campaign since rebranding from Borders.com.au, that led to a 59% bump in year-on-year results and its first $1 million week – an achievement not seen ...
Optus created this smart buoy with breakthrough shark detection technology in a unique campaign to showcase the network’s capabilities. This case study details the campaign from objectives and strategy to execution and results. Campaign: ...
Campaign: ‘Think Forward’ Client: Swinburne University of Technology Agency: Hello I’m Venus Background Swinburne University of Technology is the sixth largest university by size in Victoria. Research suggested the market saw Swinburne as basically ...
Campaign:E.N.D. H.I.V. and ‘There’s something I want to tell you’ Client: HIV Foundation Queensland and Queensland Government Agencies: MediaCom, Hoodlum and GPY&R Background Queensland has seen cases of HIV more than double in the last 10 years. ...
This Marketing case study details the public relations (PR) campaign behind Meat Free Week 2014, the second year of the not-for-profit event that encourages Australians to think about the amount of meat they eat, drive ...
Campaign: Launching Dramatically Different Moisturising Lotion + Client: Clinique Agency/partner: AdRoll Background Estée Lauder’s prestigious make-up brand Clinique has been providing skincare since 1968. Its famous Three-Step Skin Care System is underpinned by the belief that great skin ...
Campaign: ‘Rack ‘em & crack em’ summer sales promotion Client: Independent Liquor Agency: Below the Line NZ Background The iconic Woodstock brand is New Zealand’s number one bourbon and cola and is the single ...
Campaign: Nissan Almera launch promotion Client: Nissan Motor Company Partner: LivingSocial Background To coincide with the launch of the Nissan Almera in 2013, Nissan made the bold move to go where no car brand had ...
Campaign: ‘Know What They Like, Find What They Love’ Client: Ebay Australia Agency: Havas Worldwide Sydney Background Online retailers have a number of perception related disadvantages versus the high street when it comes to ...
Campaign: ‘Manesia’ Client: Foxtel’s A&E channel Agencies: MediaCom, MediaCom Beyond Advertising, Foxtel Networks Australia – Factual Creative URL: aetv.com.au/manesia Background When A&E launched in February 2012, Foxtel identified that there was a gap in ...
