Tag: Case Study

Campaign: Hundreds and Thousands installation at Vivid Sydney Client: Benevolent Society Agency: Designworks   Background Benevolent Society is Australia’s oldest charity and was approaching its 200-year anniversary – a formidable milestone. However, Benevolent was heading ...

Campaign: Bulleit Whiskey Speak Easy Series Client: Diageo Australia Agency: One Green Bean   Background To mark the arrival of Bulleit Rye in Australia, Diageo Australia tasked One Green Bean with making Bulleit Whiskey the ...

Campaign: The Naked Espresso Client: Breville Australia Agency: Reborn   Background Breville’s newly launched BES900 espresso machine is the only domestic dual boiler on the market giving everyday consumers the ability to achieve café grade ...

Campaign: The World Stamp Expo 2013 Client: Australia Post Agency: Tank   Background From 10-15 May, 2013 Australia hosted one of the most significant events on the philatelic calendar – The World Stamp Expo. The ...

Campaign: No Place Like Home Client: Bulla Dairy Foods Agency: The Bridge   Background When The Bridge was developing a campaign for Bulla Creamy Classics ice-cream late last year, the desired associations for the brand ...

Winner: Defence Force Recruiting’s ‘Mobile Medic’ campaign by GPY&R Melbourne was a clear winner of IAB Australia’s ‘Mobile platform and app’ category, as well as its hotly contested ‘Best in Show’ award this year. The ...

Winner – ‘The Perfect Lager Project’ was the winner of both the ‘Product Launch’ and ‘Cross-Platform Integration’ categories at this year’s IAB Australia Awards, with a campaign that was notable for the fact that the product ...

Winner – The Monkeys’ Oak Reverse Robberies campaign was the winner of both the ‘Brand Loyalty’ and the ‘Social Media Marketing’ categories in this year’s IAB Awards, drawing praise from the judges for demonstrating the value ...

Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering’ campaign by Leo Burnett Melbourne for Seek Volunteer was a sleek end-to-end solution that walked the talk of its client. Like many ...

Case study: An email strategy that’s far from dry Campaign: Dry July’s ongoing email strategy Client: Dry July Agency: Traction Digital BACKGROUND:  Dry July is an Australian not-for-profit organisation aimed at raising money to directly benefit the ...