Tag: Case Study

Campaign: The Nightclub of the Future Client: Heineken Agency: InSites Consulting   Background Heineken is a Dutch company and the third largest brewer in the world. The legacy of Heineken’s design credentials led the brand ...

Campaign: Branding and launch of Skye by Crown residential development Client: Crown Group Agency: Play Communications   Background The Australian off-the-plan property industry is not only impacted by various economic pressures, questionable consumer confidence and ...

This marketing case study documents a communications campaign for hepatitis C awareness for NSW Health, by MediaCom.   Campaign: ‘Enter the Party’ Client: NSW Health Agencies: MediaCom, Mi9 URL: entertheparty.com.au   Background Hepatitis C is a significant concern in ...

In this marketing case study, learn how Audi Australia’s ‘Land of Quattro’ campaign increased test drives by 28% and was the first campaign by the luxury automotive brand to be made in Australia.   Campaign: ...

In this marketing case study read how the Devondale and DDB tackled the brand’s marketing challenge of finding a way to drive salience for the brand by addressing the confusion in the dairy category with humour.   ...

Campaign: Cloud-based global online video Client: Tourism Australia Partners: Brightcove; Gruden   Background Tourism Australia is the Australian Government agency responsible for marketing Australia as a travel destination globally. Through its global marketing effort, Tourism ...

Campaign: V Halo 4 promotion – packaging, POS, promotion, digital Client: Frucor Beverages Agency: Saltmine Design Group   Background Frucor Beverages leveraged an opportunity for its energy drink brand, V, to connect with target consumers ...

Campaign: The Long Table Client: TAC Agencies: Grey, Graffiti   Background The Christmas period is the riskiest time for Victorian road users. There is increased traffic on the roads as people travel for holidays and ...

Campaign: Internationalisation strategy and execution Client: 99designs Agency: In house   Background The world is quickly becoming one market. With the proliferation of cloud hosting, virtual offices and quick, affordable ways to validate ideas, there’s ...

Campaign: Rhonda narrative Client: AAMI Agency: Badjar Ogilvy   Background The motor insurance market in Australia is mature, highly competitive and its growth has plateaued. Nowadays the only real way to grow is to steal ...

Campaign: Lonely Planet 40th anniversary campaign Client: Lonely Planet Agency: E2   Background Starting with a beat-up old car, a few dollars in the pocket and a sense of adventure, Lonely Planet began in 1973 ...