Cunard’s Queen Elizabeth cruise ship partnered with April5 to create a functional and transportable tribute to ‘100 years of ANZAC’. A tribute wall filled with poppies provided the opportunity for the public to mark the ...
When former detergent category leader Radiant was struggling to survive, it took a fresh approach to its problem with this innovative campaign. Campaign: ‘Radiant Return’ Client: PZ Cussons Agency: DDB Melbourne Background By the start ...
Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory farmed products online, and 24,000 people per month to avoid buying them. Campaign: ...
The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and dramatically boosted sales. Campaign: ‘I Bought a Jeep’ Client: Jeep Agency: Cummins ...
This is the story of Barcelona City Council’s journey of repositioning its city’s brand to reflect the vibrant character of the city and its people. Project: Repositioning Barcelona Organisation: Barcelona City Council Background Barcelona is ...
Carlton United Breweries launched its Crown Golden Ale by weaving itself into the story of racing’s next generation – the birth of champion horse Black Caviar’s foal. Campaign: Australia’s Finest – Crown Golden Ale ...
Colgate wanted to launch a campaign that would embed its Optic White range into popular culture. This Marketing case study details how Colgate, together with MEC Australia, used neuroscience research and some of Australia’s highest ...
This case study details how BlueScope dealt with challenges as a result of the GFC by moving itself from adding value with service to being valuable with a service utility. Campaign: The Steel Efficiency ...
This case study details how the Department of human services adapted its brand strategy while combing four major government services. We look at the project from strategy to execution and results. Project: Brand strategy ...
Bupa developed a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and/or health impacts while delivering returns to the business. This case ...
Emerging in a cluttered and commoditised market, A2 Milk Company combated the challenge of getting its unique story across to a niche group among a disengaged audience. This case study explains how the brand’s campaign ...
