Tag: Opinion

True loyalty is not a points program or a rewards card. These are tactics that bring brands and customers closer together. But genuine loyalty is an outcome. It’s a goal that can only be achieved ...

A year ago, Adore Society softly launched to a database of existing members. A week later, the program had more than 20,000 sign-ups. One year on, the program has flourished and exceeded business goals. Miranda ...

The streaming market has become so saturated that consumers are basically back to paying for extra channels and unwatched shows. Each platform has one or two things that each user actually wants. Netflix has Bridgerton. ...

In most organisations, brand – its health, its architecture and even its tracking results – are still viewed solely as a marketing function.  The common belief remains that marketing departments are considered the only custodians ...

Two-thirds of ASX100 companies now reference the Sustainable Development Goals (SDGs) in its marketing-led reports. But research shows that only 15 of these companies are committed to reach net zero emissions by 2030. Clancy Clark ...

It was once not spoken about. Sex toys were sold in seedy shops in dodgy neighbourhoods. However, some sex positive companies are working to remove the stigma, and are being led by Vush. Marketing sex ...

With the recent acquisition of Twitter by Tesla founder Elon Musk, there’s bound to be some changes. With a new sole owner at the helm, what are some of the rumoured predictions to happen to ...

Traditionally the role of the brand manager was to protect the brand (with the fervour of an old-timey knight) from ‘cowboys’. The rogue employee described like thieves in the night that rip and distort logos; ...

In 2022, there is going to be an awful lot of attention on attention – or more specifically, on attention-based media metrics if my many conversations with brands and agencies are anything to go by. ...

Customer experience (CX) personalisation is a strategy currently deployed by many market leaders such as Netflix and Google. Cameron Stuart writes about how soon CX tech will become a must-have for all businesses to succeed.  ...

Brands are often competing for attention and wallet share from the same customer base. While technology can assist brands, it’s impossible to reach customers with technology alone. Customer acquisition requires clear communication, understanding, and most ...