Believe it or not, I haven’t always considered myself to be a boss level tech head. Truth be told, I still don’t. I like to think of myself as a “non-technical founder”. You see – I didn’t ...
The recent opening of the country to fully vaccinated tourists last month saw businesses breathe a collective sigh of relief. After a challenging two years, this influx of international cash could provide a crucial lifeline ...
So, you’ve invested heavily in content, posted it on your website and company social channels, and then… nothing. Why aren’t you being flooded with inquiries? Azadeh Williams looks at how to market efficiently. Content marketing ...
It’s known for its unique and cut-through campaigning, but is a nine-minute spot too long even for Apple? In 2019, Apple released a three-minute ad online. The ad was called The Underdogs, and profiled four ...
We thought 2020 was the year of social connectedness. Applications like Zoom, Whatsapp and Google Duo were taking the world by storm to help facilitate meetings and events. But now there’s the development of the ...
The future of marketing is digital. We’re in an era where we can live our ‘second life’ completely online. Technology continues to enable a powerful digital future. From digital currencies to a virtual metaverse, the ...
The core function of marketing within businesses is changing and evolving so rapidly against the backdrop of the pandemic and increased pressure on businesses to adapt to unusual market conditions. Marketing is now a vital ...
Perhaps the first thing to know about Customer Experience is what it isn’t. Going by the name, one can be forgiven for assuming it simply means Customer Service. But, we know that isn’t the case. ...
With the digital landscape evolving at a rapid speed, marketers must not only stay alert to new digital trends but also take action. Gartner research predicts 12 major digital trends in 2022. Paul North looks ...
From staying in touch with friends on Myspace, to launching global empires on TikTok, YouTube and Instagram, our relationship with social media has seen a huge transformation in recent years, with the rise of the ...
For far too long, business-to-business (B2B) marketing has been considered the ‘dull cousin’ of the vibrantly creative business-to-consumer (B2C) marketing star. But in a post-covid world, B2B marketing’s vanilla, safe, buttoned up and boring days ...
What comes to mind when you think of a “boring” industry? Software? Mattresses? HVAC? Banking? Justin Ou looks at how to make a “boring” startup both fun and marketable. In the past, many of these ...
There is a cultural shift upon us. It is no longer the responsibility of individuals alone to be mindful of appropriateness when it comes to multicultural communication. Mark Saba looks at how we are seeing ...
