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In-video payments to bridge the content-commerce gap

Technology & Data

In-video payments to bridge the content-commerce gap


IntegraPay releases its in-video payment product in Australia.

For the first time in Australia, customers will be able to make online payments without leaving the video they’re watching.

The In-Video Payment Solution (IVPS) by IntegraPay is the first in-video payment solution in Australia and New Zealand.

The technology allows online payment or donation without diverting customers to another website to complete their transaction.

THe technology has already been released in the US where it boasts a 27% cost decrease during the sales funnel process and an increase in the conversion rates for product sales.

Data gathered by Cisco indicates consumer internet video traffic will be 80% of all consumer internet traffic by 2019, encouraging businesses and organisations to increase the use of video marketing assets.

“The IVPS screen is embedded within the marketing video. This means when the marketing material is shared or forwarded on to a new person, IVPS is included,” says IntegraPay CEO Chris Urry.

“If the video goes viral, so will IVPS, raising the stakes for Australian retailers and charities,” he says.


Ben Ice

Ben Ice was MarketingMag editor from August 2017 - February 2020

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