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Infographic: Social proof – understanding the art of influence

Technology & Data

Infographic: Social proof – understanding the art of influence

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Marketing was at the DM Forum a few weeks ago, where Ruslan Kogan’s number one point about digital marketing and ecommerce was the concept of social proof.

It’s a human truth that spans borders and language, and one that should be understood, then capitalised on, by marketers.

The graphic below introduces the concept, and comes courtesy of Social Proof Creative.

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