Mr Yum, the company behind your favourite tableside ordering option, has just acquired MyGuestList. MyGuestList is Australia’s leading hospitality Customer Relationship Management (CRM) and marketing company.
Mr Yum clearly intends to expand its capabilities and offer more flexibility to both diners and restaurants. The CRM platform Sprout, a subsidiary of MyGuestlist, was included in the acquisition.
Kim Teo, co-founder and CEO of Mr Yum, spoke about the acquisition. “It will accelerate the company’s mission of connecting venues with their guests in valuable and differentiated ways,” says Teo.
Teo also said the deal “is an evolution of a successful partnership between our two companies.”
“[MyGuestlist] have built a world-class team and technology solution and we’re excited to pour fuel on the fire and dream big with the innovation that’s possible by combining our two offerings.”
Teo expects the level of personalisation customers experience at their favourite restaurants to radically improve. According to Ms Teo, consumers are hungry for more bespoke restaurant experiences, and the acquisition will provide more tools for hospitality operators. Ms Teo expects that soon “you’ll walk in the door and the host will know your name, your favourite table to sit at, the pinot noir you enjoy and that you love spicy food.”
Andy Marcus, co-founder of MyGuestlist, anticipates a global expansion for Mr Yum.
“Together we’ll be able to rapidly scale solutions. These will provide venues with deeper and more seamless insights into the customers,” says Marcus. “[This] will enable them to provide superior and more meaningful hospitality experiences.”
The merging of Mr Yum’s ordering services with the smart customer data of MyGuestlist has the potential to offer a networking service between diners and restaurants. Diners could have established profiles and preferences which new restaurants can seamlessly fulfil.
One thing for sure – the future is looking bright for the Melbourne-based company. Keep an eye out for its next move.