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Author: Andrew Eyles

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Going for gold – is Olympic sponsorship on the money or off the podium?
Andrew Eyles July 26, 2012

Recent news has drummed into us that Olympic sponsorship may in fact not be worth the investment. Big brands have invested up to 80 million pounds (120 million Aussie dollars) just to be criticised – not to mention confused with non-sponsors. The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) vehemently defends […]

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