Author: Belle Kwan

Women are a highly profitable market segment – this is no ground breaking news and marketingmag.com.au has published several (here, here, here and here) news articles about how to best communicate with this group of high-spenders. We ...

It was like that last day of school when report cards were given out- CMOs and brand managers waited with bated breath to see if they’ve made it on the list. Interbrand’s ‘Best Global Brands ...

Whether it’s on the phone with her best friend, at the playground with other moms, or in the office kitchen comparing notes on their weekend shopping, we all know women love having a chat. With the ubiquity of ...