Author: Belle Kwan
Author: Belle Kwan
With mobile technology changing the way brands connect with consumers, Belle Kwan investigates how out-of-home media is evolving into mobile-enabled branded properties, and the ways your brand can benefit from the ability to tap or ...
Word of mouth can be a brand’s best friend, but also its worst enemy. With the ease of spreading recommendations or negative feedback online, brands are certainly at the mercy of consumers’ experience reports. In ...
Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter ...
Digital channels have been hot in marketing for years: measurable, new, integrated – they tick all the boxes. But the big question, as countless marketing managers have been asked by their CFOs or CEOs – ...
How do you shop? Are you organised and stick strictly to a shopping list, or are you impulsive, and take long walks down shopping aisles, waiting for products to jump out at you? According to ...
Campaign: Colliers International digital marketing automation Client: Colliers International Agency: Sitecore Australia and BlueArc Group Background Colliers International is a global leader in integrated property services, representing property investors, developers and occupiers in local and ...
The Australian food landscape has advanced far beyond Vegemite on toast for breakfast, and a meat pie with ‘dead-horse’ at the footy. Since TV shows like MasterChef and My Kitchen Rules instilled the love of all ...
Brand ambassadors are a common, and often highly effective, marketing tool. From designer fragrances and clothing lines to coffee brands and even banks, celebrities are often invited to front the face of brands as a ...
Although 97% of Australian internet users have scoured the web, found great deals, and checked-out on their shopping carts, many of them feel that their choice in method of payment is not in their hands, ...
Sean Greaney speaks with Paul D’Ambra, marketing manager, Logitech, A/NZ. There’s a place where the uninitiated’s vacant looks in the face of obscure acronyms are judged more harshly than marketing-land: gaming. As marketing manager for ...
Fast food chain Hungry Jack’s has ditched its 16 year-old tagline, ‘The burgers are better at Hungry Jack’s’, replacing it with ‘Hungry Jack’s makes it better’. The objective of the change, according to Hungry Jack’s ...
Last week, we reported that women are the drivers of the current retail economy. However, it appears that its not only daily purchases that women have a strong lead in. Property website realestate.com.au has released ...
Take a walk down New York’s Fifth Avenue, Sydney’s Castlereagh Street or even a trip down to Victoria’s Chadstone Shopping Mall’s ‘golden strip’ and you’ll see how the world’s top design labels battle it out ...
