Author: Belle Kwan
Belle Charlene Kwan asks if loyalty programs truly lead to devoted customers, or if they’re just a way for people to take advantage and save a quick buck. The concept of ‘Lovemarks’, the idea coined by CEO of Saatchi & Saatchi Kevin Roberts in the book of the same name, urges brands to transform […]
With mobile technology changing the way brands connect with consumers, Belle Kwan investigates how out-of-home media is evolving into mobile-enabled branded properties, and the ways your brand can benefit from the ability to tap or scan. While it may be the oldest form of advertising, out-of-home (OOH) media has been resuscitated over the last […]
Word of mouth can be a brand’s best friend, but also its worst enemy. With the ease of spreading recommendations or negative feedback online, brands are certainly at the mercy of consumers’ experience reports. In fact, in the Middle East and North Africa region (MENA), research shows that 40% of internet users would spread the […]
Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter followers, PR and digital agency Lewis PR announced yesterday that the Kiwis claimed the crown for the strongest social media […]
