Author: Belle Kwan
Author: Belle Kwan
Charting the evolution of outdoor media into connected, branded properties
January 29, 2014
With mobile technology changing the way brands connect with consumers, Belle Kwan investigates how out-of-home media is evolving into mobile-enabled branded properties, and the ways your brand can benefit from the ability to tap or ...
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40% of Middle East and North Africa users spread online feedback
November 29, 2011
Word of mouth can be a brand’s best friend, but also its worst enemy. With the ease of spreading recommendations or negative feedback online, brands are certainly at the mercy of consumers’ experience reports. In ...
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NZ champions of Rugby social media
October 25, 2011
Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter ...
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