Author: Belle Kwan
Author: Belle Kwan
Shoppers demand more payment options from online retailers
October 19, 2011
Although 97% of Australian internet users have scoured the web, found great deals, and checked-out on their shopping carts, many of them feel that their choice in method of payment is not in their hands, ...
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The Storyteller – Paul D’Ambra, Logitech
October 18, 2011
Sean Greaney speaks with Paul D’Ambra, marketing manager, Logitech, A/NZ. There’s a place where the uninitiated’s vacant looks in the face of obscure acronyms are judged more harshly than marketing-land: gaming. As marketing manager for ...
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Hungry Jack’s adopts ‘better’ tagline
October 18, 2011
Fast food chain Hungry Jack’s has ditched its 16 year-old tagline, ‘The burgers are better at Hungry Jack’s’, replacing it with ‘Hungry Jack’s makes it better’. The objective of the change, according to Hungry Jack’s ...
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