Author: Belle Kwan
Telstra engaged boutique retail agency, Retail Engine, to create a window that would engage passing foot traffic and bring the Windows Phone 7 intuitive touch technology to life.
Australians are a patriotic bunch, and they have every right to be decked out in green and gold, singing ‘Waltzing Matilda’ from the top of their lungs. Not only has Australia been voted the most beautiful country and one that offers the most appealing lifestyle in the world, the country has also emerged third place […]
Win a holiday overseas! Win ten thousands bucks! Running competitions to shift product sometimes seems a cop out, but when Canon ran one, they made sure it was exciting, desirable, and represented everything the brand was about.
The youths of today have spoken – no matter how many anti-drug or anti-alcohol ads they are exposed to, at the end of the day, it is their peers who are the most influential factor on whether or not they take their first puff, or taste that first drop of booze. The Dolly magazine ‘Youth Monitor […]
It was first met with shock, and then eventually, the scepticism crept in. After announcing earlier this month that they were ready to move away from their traditional mascot, Mortein today issued another press release stating that ‘due to an overwhelming response from Aussies to Mortein’s recent announcement… Mortein has changed its course of action […]
First came beauty treatments and haircuts, then, travel packages jumped on board. And in the latest addition to the group-buying trend, groceries can now be purchased online for much less than retail prices. Groceryrun.com.au, launched by one of Australia’s largest group-buying companies CatchOfTheDay, will make everyday supermarket purchases available every Wednesday and Thursday for up […]
Campaign: Maxibon Man-Chew Client: Nestlé Peters Ice-Cream Agency: Publicis Mojo, Melbourne 2011 IAB Awards – Cross-Platform Integration Winner Background Publicis Mojo hit the sweet spot with its seemingly effortless integrated campaign for Nestlé Peters Ice-Cream and its Maxibon Man-Chew, wowing the judges in the IAB 2011 Awards. Key to their admiration was the way the […]
International universities like Oxford, Cambridge and MIT have, over the years, earned themselves the accolade of being top-notch, branded institutions, whose graduates draw looks of admiration and envy from their peers. Entrance into reputable institutions are chased by many students seeking a prestigious degree and a ticket into the working world, and have become more […]
Remember back to your childhood days of playing cops and robbers, watching Blue Heelers and thinking that being a policeman or policewoman would be the coolest job in the world? Whether it’s chasing baddies, helping old ladies cross the street, or going into battle to defend your country, the dream of being in the police […]
Joining BRW’s Young Rich list at 36, with a company that turns over $10 million a year, and a book published with another coming along – Dorry Kordahi sounds like your usual business tycoon who grew up with a silver spoon and was schooled at some fancy Ivy League college. But, for an Aussie bloke […]
This week started off with the big announcement that Australia’s big brother of telcos has been quietly undergoing a makeover for the last two years and is finally stepping out with its new look. Telstra announced yesterday that it has rebranded with a new identity that “captures the diversity of its products, services and customers,” according to […]
Any knowledgeable marketer (or married man) will know that mothers are the ones who wear the pants in the household when it comes to grocery shopping, but do we really know how much spending power they actually hold? According to Datamonitor’s latest report ‘Marketing to Australian mums’, mothers control $132billion in household spending annually, but […]
Last week Marketing learned kids between four and 14 have seen an increase in their income, a nation-wide an average of $12.38 per week. Cartoon Network’s ‘New Generations’ Study has been launched in full, elucidating some of that research. Interestingly, the majority of Australian children’s money is not spent on toys or games, but instead on […]
