Author: Belle Kwan
Client: King Gee Agency: Public City Background Contrary to what many clients and advertisers believe, the media aren’t sitting around hoping and praying for the launch of a new product to write about. It’s rare that the chief of staff of the Herald Sun will stop his or her busy newsroom, drop the story on the earthquake, turn […]
Campaign: Alienware Client: Dell Agency: Mediacom BACKGROUND For hardcore gamers the fastest processor and most powerful 3D graphics card are vital in order to achieve the skill level they need to attain the status they want. Some are willing to pay a premium for the best equipment but many build their own. Having owned Alienware since 2006, in […]
Watching TV is no longer a dedicated activity where families sit around the living room and focus all their attention on flickering screens. Today, around the world, TV viewers are dividing their attention between the big screen and the internet. A recent study by Ovum, a telecoms analyst, surveyed 8000 people in eight countries and […]
The Fairtrade label is becoming a common sight in cafes, supermarkets and even clothing stores, and is finally catching on with Australian shoppers. A survey conducted for Fairtrade International by research consultancy GlobeScan found that 44% of Aussie shoppers recognised the Fairtrade label, up from 28% in 2009 and 37% in 2010. The survey, which […]
Local businesses are faced with a worrying reality – Australian consumers have been found to be among the most vocal in the world when it comes to bad service. According to ‘The American Express Global Customer Service Barometer’, a survey conducted in ten countries exploring public attitudes and preferences towards customer service, found that Australians […]
Allan Campion, founder, Melbourne Cooking Classes Melbourne Cooking Classes was launched in late 2008. The aim of the business was to create hands-on cooking events and team challenges for corporate groups and businesses in Melbourne. The path I took to get to this business has been a tremendously diverse one. My background has always been […]
So the 4G network is finally in Australia, with Telstra announcing the launch of its 4G mobile technology earlier this month. Tech-savvy communities are cheering about this leap, and for smartphone users with Telstra, this means faster downloading and uploading speeds. No more delays on Skype, or getting bored with waiting a good five minutes […]
Generation Y might be nicknamed ‘digital natives’ but according to the annual Sensis ‘e-Business Report’, it is members of Gen X who are embracing the convenience and ease of going online at the most rapid pace. The 2011 report results, based on interviews with 1000 consumers across Australia, showed that people in their 30s, 40s […]
The passing of Steve Jobs last week affected many, and across all social media platforms, condolences and messages of gratitude were expressed. Boutiques of flowers lay in the front of Apple stores globally and Apple.com and all regional subdomains feature a prominent tribute image of Jobs. In Singapore yesterday, newspaper The Straits Times ran a […]
With online retail booming, one way for bricks-and-mortar stores to stay relevant and keep shoppers coming back is to offer excellent and personalised customer service. Unfortunately, instead of placing a strong emphasis on keeping consumers happy, local retailers are disappointing shoppers with a declining level of customer service. According to an online survey conducted by […]
Client: GAZ MAN Digital Agency: Reactive Ecommerce Platform: Codagenic cStore Background GAZ MAN is a national menswear retailer, with over 40 stores across Australia. With a loyal customer base and a large retail store network, GAZ MAN has been growing steadily. While the growth of the bricks-and-mortar store network has been a reliable strategy, GAZ […]
Women are a highly profitable market segment – this is no ground breaking news and marketingmag.com.au has published several (here, here, here and here) news articles about how to best communicate with this group of high-spenders. We know that women, especially mothers, tend to trust blogs, social media and traditional word-of-mouth over advertising, and that digital platforms […]
It was like that last day of school when report cards were given out- CMOs and brand managers waited with bated breath to see if they’ve made it on the list. Interbrand’s ‘Best Global Brands Report 2011′ was released yesterday, and once again, veteran leader Coca-Cola has topped the charts in their twelfth consecutive years. […]
Whether it’s on the phone with her best friend, at the playground with other moms, or in the office kitchen comparing notes on their weekend shopping, we all know women love having a chat. With the ubiquity of mobile and digital technology, it’s no surprise that women are taking their conversations online, but the numbers are definitely giving marketers […]
