Author: Belle Kwan
Author: Belle Kwan
Campaign: Alienware Client: Dell Agency: Mediacom BACKGROUND For hardcore gamers the fastest processor and most powerful 3D graphics card are vital in order to achieve the skill level they need to attain the status they want. Some are ...
Watching TV is no longer a dedicated activity where families sit around the living room and focus all their attention on flickering screens. Today, around the world, TV viewers are dividing their attention between the ...
The Fairtrade label is becoming a common sight in cafes, supermarkets and even clothing stores, and is finally catching on with Australian shoppers. A survey conducted for Fairtrade International by research consultancy GlobeScan found that ...
Local businesses are faced with a worrying reality – Australian consumers have been found to be among the most vocal in the world when it comes to bad service. According to ‘The American Express Global ...
Allan Campion, founder, Melbourne Cooking Classes Melbourne Cooking Classes was launched in late 2008. The aim of the business was to create hands-on cooking events and team challenges for corporate groups and businesses in Melbourne. ...
So the 4G network is finally in Australia, with Telstra announcing the launch of its 4G mobile technology earlier this month. Tech-savvy communities are cheering about this leap, and for smartphone users with Telstra, this ...
Generation Y might be nicknamed ‘digital natives’ but according to the annual Sensis ‘e-Business Report’, it is members of Gen X who are embracing the convenience and ease of going online at the most rapid ...
The passing of Steve Jobs last week affected many, and across all social media platforms, condolences and messages of gratitude were expressed. Boutiques of flowers lay in the front of Apple stores globally and Apple.com ...
With online retail booming, one way for bricks-and-mortar stores to stay relevant and keep shoppers coming back is to offer excellent and personalised customer service. Unfortunately, instead of placing a strong emphasis on keeping consumers ...
Client: GAZ MAN Digital Agency: Reactive Ecommerce Platform: Codagenic cStore Background GAZ MAN is a national menswear retailer, with over 40 stores across Australia. With a loyal customer base and a large retail store network, ...
Women are a highly profitable market segment – this is no ground breaking news and marketingmag.com.au has published several (here, here, here and here) news articles about how to best communicate with this group of high-spenders. We ...
It was like that last day of school when report cards were given out- CMOs and brand managers waited with bated breath to see if they’ve made it on the list. Interbrand’s ‘Best Global Brands ...
Whether it’s on the phone with her best friend, at the playground with other moms, or in the office kitchen comparing notes on their weekend shopping, we all know women love having a chat. With the ubiquity of ...
