Author: Belle Kwan
Last week, we reported that women are the drivers of the current retail economy. However, it appears that its not only daily purchases that women have a strong lead in. Property website realestate.com.au has released data to show that Australian women are pushing the property market forward, accounting for two-thirds of visitors to the website. […]
Take a walk down New York’s Fifth Avenue, Sydney’s Castlereagh Street or even a trip down to Victoria’s Chadstone Shopping Mall’s ‘golden strip’ and you’ll see how the world’s top design labels battle it out for the most stunning window front and shop designs. Louis Vuitton never fails to feature a travel theme, littered with […]
Client: King Gee Agency: Public City Background Contrary to what many clients and advertisers believe, the media aren’t sitting around hoping and praying for the launch of a new product to write about. It’s rare that the chief of staff of the Herald Sun will stop his or her busy newsroom, drop the story on the earthquake, turn […]
Campaign: Alienware Client: Dell Agency: Mediacom BACKGROUND For hardcore gamers the fastest processor and most powerful 3D graphics card are vital in order to achieve the skill level they need to attain the status they want. Some are willing to pay a premium for the best equipment but many build their own. Having owned Alienware since 2006, in […]
