Author: Belle Kwan
Author: Belle Kwan
Campaign: Making Tracks Client: Tourism Australia Agency: DDB Sydney 2011 IAB Awards – ‘Best in Show’ Winner (Social Media Marketing) Background Social media marketing took a step to the front of the crowd in the ...
Economic instability had drawn consumers’ attention away from the problems of climate change and global warming in 2009, but a recent poll by Nielsen showed that concerns for the environment are gradually resuming. Polling 25,000 ...
So you’ve created a profile page and uploaded some cool photos, and finally understood the difference between the ‘@’ and ‘#’ on Twitter. Your followers are growing and you’re having a great time making conversation ...
How long are you willing to wait for a web page to load on your mobile phone? A recent trip to Singapore made this writer realise how smartphones are meant to be used – quick, ...
The advertising industry held its breath last night as the year’s most awaited award was announced – the Grand Effie Award was given to Happy Soldiers for its Tontine ‘Best-Before’ pillow campaign. With a 345% ...
By now, most of us would have digested the big news of the day and gotten over the initial shock that Apple is losing its poster boy and computer genius, Steve Jobs, as CEO. With ...
The saying goes that youth is often wasted on the young. However, for the twenty-something Millenials who are fast approaching full adulthood, their youth seemed to have happened in the 90s, and they are pining ...
He has a moustache that resembles a dead cat, and a mop of hair that would make The Addams Family’s Cousin Itt feel bald. His wardrobe consists of torn woollen jumpers knit by Nan, and ...
Campaign: In Our Nature acquisition Client: Shangri-La Hotels and Resorts Agency: Maxus 2011 IAB AWARDS – Search Marketing – Paid Search Winner Background Shangri-La Hotels and Resorts wanted to find a way to extend the ...
Industry experts suggest that mobile devices and applications are the way to build stronger relationships with luxury brand consumers
In this digital age, new words seem to get created each day. Engagification? Prosumers? And now multi-channel socialisation? According to the newly launched media company MaxMediaLab, it is one of the areas that will require newly ...
JustB, a new magazine launched by Kidspot, will be hosted entirely on Facebook and Twitter.
SMS Global has been fined $85,000 for misleading use of the Australian Government ESA logo
