Author: Ben Ice
Author: Ben Ice
Amazon has announced its purchase of Sizmek’s Ad Server and Dynamic Content Optimisation businesses. The purchase follows a two-month sales review after Sizmek declared bankruptcy in March. The deal would give Amazon the second largest ...
Sex in advertising may leave consumers feeling a little dirty – a new Monash University study aims to demonstrate how casual sex in marketing prompts certain people to buy soap and toothpaste. A research article, ‘Dirty ...
Ahead of its Build conference next week, Microsoft has announced a handful of new capabilities to enable developers and data professionals of all skill levels to build advanced AI models. Including a ‘no code’ option ...
Kodak Moments will be collaborating with Disney to bring a range of personalised Disney, Pixar, Star Wars and Marvel products to Australia. At Kmart photo centres nationally, the range will launch with 2800 designs to be featured ...
In a quarterly earnings report, Facebook has revealed it expects US FTC fines of up to US$5 billion after investigations into the platform’s user privacy violations. A result of last year’s Cambridge Analytica data scandal ...
In May, 150 senior leaders from the media, marketing, tech and creative industries will spend a night in prison as part of UnLtd’s Adland Bail Out events in Sydney and Melbourne. In order to be ...
Marketing speaks with PwC’s Megan Brownlow, about today’s challenges for marketers, and how changes in media and tech will influence relationships between marketers and the C-suite. With more than two decades’ experience working with brands ...
By 2021, it’s expected that digital’s share of ad spend will surpass 60% in Australia. Stronger-than-expected internet advertising will drive 4.7% growth in total global ad spend this year, according to Zenith’s ‘Advertising Expenditure Forecasts’ ...
Apple has announced Apple TV+, a streaming platform to compete with giants like Netflix and Amazon Prime. At a star-studded press event, CEO Tim Cook made it clear the platform will follow an ad-free model, ...
Social listening and analytics platform Talkwalker has introduced technology that allows marketers to monitor appearances of their brand in online videos. This article was sponsored by Talkwalker to let readers know about its global report ...
Facebook suffered major blows yesterday with global service outages and the departures of chief product officer Chris Cox and WhatsApp head Chris Daniels. Facebook, Messenger, Instagram and WhatsApp were all affected. The platforms were rendered ...
A new global report confirms that influencer marketing will remain a key tactic in 2019, but measuring its ROI is the top challenge of brands and agencies. Marketers are maturing beyond the experimentation stage when ...
Ridesharing platform Ola has appointed Andrew Balint as CMO for Australia and New Zealand. Balint joins a number of new leadership appointments as Ola’s ANZ team expands in 10 metropolitan markets. Since its ANZ launch ...
