Author: Ben Ice
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing. With a passion for evangelising the use of consumer neuroscience in marketing, Deepak Varma, Kantar’s global head of neuroscience, has experience in measuring the deep subconscious in the areas of advertising, packaging, product and shopper solutions. He […]
Steve Sammartino is building the world’s most futuristic house, equipped with a drone landing pad, voice enabled walls and solar roof tiles. He tells Marketing about the art and theory behind this ambitious project. This article is part of Marketing’s special focus on audio and voice in marketing » Marketing: Tell us about the […]
Tourism Australia has launched the next phase of its $36 million Crocodile Dundee campaign, inviting Americans to explore the set of the movie with Luke Hemsworth. The second phase of activity, ‘Visit the Set of Dundee: Son of a Legend’ builds on the momentum of the ‘Dundee: The Son of a Legend Returns Home‘ campaign […]
realestate.com.au has launched Travel, a new vertical as part of its popular Lifestyle content experience. Travel joins existing Lifestyle categories Renovating, Indoor Style, Outdoor Living, Dream Homes, and Organisation and Cleaning, with the aim of providing Australians with a ‘one stop shop’ for all their inspiration and insights needs. To boost social presence, Lisa Hamilton, […]
UPDATED: YouTube viewers globally were left without the ability to watch videos today, victims of what the platform’s calling “access issues.” “We’re working on resolving this and will let you know once fixed,” says a Team YouTube tweet. Thanks for your reports about YouTube, YouTube TV and YouTube Music access issues. We’re working on […]
Luke Wheatley’s simple idea for a Flight Centre content campaign was picked up by a major network. Marketing hears about his customer-centric outlook and the brand’s celebration of its people. Luke Wheatley is the head of creative, content and digital marketing at Flight Centre. Heading up brand marketing for the company, his job as he describes it, […]
Aldi has taken a swipe at rival supermarkets with a new campaign that shows loyalty schemes to be a ‘waste of time’. In the latest instalment of its ‘Good Different’ brand campaign, the supermarket has released a new commercial, a blog post and a loyalty calculator which calculates the amount of time and money customers […]
The winners of the 2018 AMI Awards were announced at a gala in Sydney on Wednesday night. More than 200 organisations from around the nation entered the Australian Marketing Institute’s (AMI) Awards and more than 400 people attended the event at Sheraton on the Park to celebrate industry success. The CMO of the Year award […]
Facebook has launched Portal and Portal+, two new video communication devices for the home, but early social media response appears negative. “When you can’t be there, Portal and Portal+ let you feel there” says a Facebook Newsroom release. The two devices use AI technology to make video calling easier. Many on social media are already […]
Marketing speaks with Forrester CMO Victor Milligan about the chief growth officer, and how CMOs must fight complacency to drive growth, or risk being replaced. Internal demands from the boardroom and external demands from an ever-evolving marketplace mean the bar is constantly raised for today’s CMOs. Will they be able to keep up as the role […]
Google is shutting down Google+ for consumers after a Wall Street Journal report revealed it covered up a data leak affecting 500,000 user accounts. In March, Google discovered that a bug in the API for Google+ had been allowing third-party app developers access to the data of not only users who had granted permission, but […]
Ad industry legend Cindy Gallop discusses her six principles of success and the huge opportunity the industry is missing. At August’s Adobe Symposium event, consultant, innovator, industry expert and founder of IfWeRanTheWorld and MakeLoveNotPorn Cindy Gallop delivered her six principles of new world order business success. The principles should be applied both on an organisational […]
GM strategy and new product at RMIT Online Jack Hylands talks Marketing through student experience, the emergence of the professional up-skiller and the educator’s approach to developing courses to meet future demands. RMIT Online is a strategic investment, set up as a digital-first business that’s wholly owned by the university. It’s “trying to do things a little […]
