Author: Ben Ice
UnLtd, the media, marketing and creative industry social purpose organisation, has appointed Sev Celik, previously eBay sales director Australia at Triad Retail Media to the role of head of fundraising. Celik is a well-known figure in the industry, having previously worked as commercial director at NewsLifeMedia and in various senior roles at Fairfax Media, including […]
The space of cause-related business is maturing into a movement for which, like digital, success will only be realised by those who are constantly innovating, Afdhel Aziz tells Marketing. This article originally appeared in The Trust Issue, our June/July 2018 issue of Marketing magazine. After an extensive career in marketing on the client side at brands such as P&G, […]
oOh!media has launched its new private marketplace, one it claims will facilitate out-of-home campaign planning and purchase within two minutes and in under 10 clicks. The online platform combines oOh!’s audience environments and data sets – such as Quantium – with machine learning models to determine the best inventory to use and when, to reach […]
Tourism Australia’s Dundee campaign has secured the Titanium Lion award at the 2018 Cannes Festival. The star-studded Dundee: The Son of a Legend Returns Home campaign has picked up a total of Ten Lions. The Titanum Lions award celebrates unique boundary-pushing idea in the branded communication space, with 25 campaigns from around the world shortlisted this year. Developed in […]
After winning the Australian Young Lions competition, Jill Harmon and Nathan Kwok have taken Bronze in the marketing category at the Young Lions competition at Cannes. Commonwealth bank’s Harmon, manager of consumer marketing strategy and Kwok, young adults marketing manager competed against 17 other nations, with each team getting 30 hours to prepare a brief […]
Marketing speaks with Marketo chief customer officer Matt Zilli about competition, AI and how appropriate data use comes down to transparency and providing value. In today’s noise and chaos, customers are tuning out. At Marketo’s Marketing Nation Summit in May, Marketo chief customer officer Matt Zilli spoke with Marketing about how AI is making markers’ lives easier, and […]
People have every right to be protective of personal data, especially when it comes to finance. Marketing speaks with Zach Taub, chief of marketing at Moneytree, about managing privacy, personal financial data and how it can be used in non-creepy ways. This article originally appeared in The Money Issue, our April/May print edition of Marketing magazine. Also, keep an […]
Hisense has unveiled the out-of-home component of its World Cup advertising campaign. The official television company of the FIFA World Cup 2018, Hinsense’s out-of-home (OOH) campaign includes a combination of all-digital LED billboards and flagship premium billboards in high-traffic areas nationwide. “Building on our 2018 FIFA World Cup sponsorship, the outdoor campaign is the most […]
The KFC Viewer Verdict app allows fans to prove they can do better than the video referee. The fan engagement app, developed by Ogilvy Sydney, is a real-time fan version of the NRL video referee. Fans watching a live game can decide Try/NoTry during times official decisions are pending. “Video referee decisions have been causing […]
APN Outdoor has announced the winners of the Australian Young Lions Competition. CommBank’s Nathan Kwok and Jill Harmon have won the Marketing category in the Australian Young Lions Competition. A panel of more than 65 senior industry members narrowed nearly 200 entries to three finalist teams in each category. On Wednesday evening, 18 finalists competed […]
Coca-Cola has launched its 2018 FIFA World Cup global campaign TVC. Coca-Cola South Pacific has announced details of its 2018 FIFA World Cup campaign, which aims to leverage the excitement that builds around the tournament. The multi-million dollar campaign is a TVC that will air during select group games, all Australian games and all knockout […]
Measurement, optimisation and experience are the toughest challenges for B2B marketers – is it realistic to hit all the marks? Green Hat and ADMA’s comprehensive surveys asked ‘best-in-class’ B2B marketers about their performance in 2017 and what they plan to change this time. This article originally appeared in The Money Issue, our April/May 2018 issue of Marketing magazine. […]
