Author: Ben Ice
A new feature on Facebook lets users share their own lists including wishlists and to-do lists. The step is yet another in the social network’s movement to encourage users to share their personal information on the platform. Users will be able to share lists, such as travel destination wishlists, yearly goals and daily to-do lists. […]
Jetstar has extended the deployment of its web virtual assistant, Jess, to Facebook Messenger. Powered by AI-driven virtual assistant Nuance Nina, Jess is now capable of providing real-time conversations on the platform to resolve customer queries in Australia, New Zealand and Asia. Jetstar is the first airline in the Asia Pacific region to extend the […]
CMO Keith Weed has made it clear that Unilever will pull advertising from platforms that fail to combat the spread of fake news and material that ‘breeds division’. According to remarks prepared for his upcoming appearance at the Interactive Advertising Bureau’s (IAB) annual leadership meeting, “Unilever will not invest in platforms or environments that do […]
Data analysts, customer engagement managers and professionals with skills in organisational change are in demand in 2018. The latest Hays Jobs Report, covering January to June 2018 points to strong demand for certain marketing-related tasks off the back of 14 consecutive months of jobs growth. The report points to strong vacancy activity for those working in […]
NBC’s US broadcast of Super Bowl LII generated US$414 million in ad revenue, the second largest amount ever spent on the game. Last year, the game generated $419 million. Once the added expenditures from pre-game and post-game programming are tabulated and included, according to Kantar Media, the total revenue for the event will easily surpass […]
Australians bought more alcohol at Christmas but that was about it, with retail figures representing a conservative season. Retail revenue growth for the holiday season fell short of expectations, says a media release from the Australian Retailers Association (ARA). The 2.49% total year-on-year growth fell short of The ARA and Roy Morgan’s predicted 2.8% increase for the period […]
Here’s Marketing‘s Super Bowl 2018 ad wrap. It’s the biggest day of the TV advertising calendar. Over 100 million viewers watch the broadcast, with more around the world. Good Super Bowl ads achieve pop culture icon status. Bad ones are forgotten, the only memory being the painful price-tag. A 30-second spot during this year’s NBC broadcast is cost an […]
A film trailer for a new Crocodile Dundee film has been revealed to be a tourism ad for Australia in a TVC starring Chris Hemsworth and Danny McBride. Part of the global ‘There’s Nothing Like Australia’ global masterbrand, the promotion is part of a record-making AU$36 million marketing campaign to send US tourists to our shores. It’s the biggest […]
Twitter will hand out Super Bowl honours for brands that achieve high social media impact with their campaigns during the game. The competition, dubbed BrandBowl, will give out four awards: #MVP will award the brand with the highest percentage of all brand-related tweets during the game, #Blitz will go to the brand that drives the highest […]
With a brand value of US$150.8 billion, Amazon is now the world’s most valuable brand. Google, last year’s highest valued brand dropped to third place with a value of $120.9 billion, with Apple coming in second this time at $146 billion. Brand Finance’s Global 500 report ranks brands by monetary values and calculates the top […]
The acquisition of HTC’s smartphone business will see 2000 HTC engineers join Google. The agreement, which was signed in September 2017, demonstrates Google’s investment in its family of Made by Google products, including Pixel smartphones, Google Home, Google Wifi, Daydream View and Chromecast Ultra. The two companies have worked closely together in the past, including on […]
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their appeal with brands due to their powerful data strength, and the growing popularity of video content. Globally, brands are continuing to […]
Coca-Cola has announced its global goal to collect and recycle the equivalent of every can or bottle it sells by 2030. The ‘World Without Waste’ initiative aims to take a holistic look and a renewed focus on the entire packaging lifecycle: from design and manufacture to recycling and re-purposing. Via the ‘Why a […]
In response to a horror holiday season last year, the NSW Government and independent agency Loud have launched a campaign to help reduce the amount of drowning deaths in the state’s waters. Last summer 41 people drowned in NSW, making it the second most deadly summer in the last 10 years. Between Christmas and New Year, […]
