Author: Ben Ice
Author: Ben Ice
Jetstar has extended the deployment of its web virtual assistant, Jess, to Facebook Messenger. Powered by AI-driven virtual assistant Nuance Nina, Jess is now capable of providing real-time conversations on the platform to resolve customer ...
CMO Keith Weed has made it clear that Unilever will pull advertising from platforms that fail to combat the spread of fake news and material that ‘breeds division’. According to remarks prepared for his upcoming ...
Data analysts, customer engagement managers and professionals with skills in organisational change are in demand in 2018. The latest Hays Jobs Report, covering January to June 2018 points to strong demand for certain marketing-related tasks off ...
NBC’s US broadcast of Super Bowl LII generated US$414 million in ad revenue, the second largest amount ever spent on the game. Last year, the game generated $419 million. Once the added expenditures from pre-game ...
Australians bought more alcohol at Christmas but that was about it, with retail figures representing a conservative season. Retail revenue growth for the holiday season fell short of expectations, says a media release from the Australian Retailers ...
Here’s Marketing‘s Super Bowl 2018 ad wrap. It’s the biggest day of the TV advertising calendar. Over 100 million viewers watch the broadcast, with more around the world. Good Super Bowl ads achieve pop culture icon status. Bad ones ...
A film trailer for a new Crocodile Dundee film has been revealed to be a tourism ad for Australia in a TVC starring Chris Hemsworth and Danny McBride. Part of the global ‘There’s Nothing Like Australia’ global masterbrand, ...
Twitter will hand out Super Bowl honours for brands that achieve high social media impact with their campaigns during the game. The competition, dubbed BrandBowl, will give out four awards: #MVP will award the brand with ...
With a brand value of US$150.8 billion, Amazon is now the world’s most valuable brand. Google, last year’s highest valued brand dropped to third place with a value of $120.9 billion, with Apple coming in ...
The acquisition of HTC’s smartphone business will see 2000 HTC engineers join Google. The agreement, which was signed in September 2017, demonstrates Google’s investment in its family of Made by Google products, including Pixel smartphones, Google ...
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their appeal ...
Coca-Cola has announced its global goal to collect and recycle the equivalent of every can or bottle it sells by 2030. The ‘World Without Waste’ initiative aims to take a holistic look and a renewed ...
In response to a horror holiday season last year, the NSW Government and independent agency Loud have launched a campaign to help reduce the amount of drowning deaths in the state’s waters. Last summer 41 people ...
