Author: Ben Ice
Brands know video content marketing works, but do they know how to tell when it’s working for them? Marketing speaks with Vidyard’s Tyler Lessard, who sheds light on how video content success should really be measured. Video content is becoming an increasingly central component of the modern marketer’s arsenal, however most businesses lack the tools to properly […]
After joining forces in August last year, Marketo and Google Cloud are now working together to create new AI products for marketers. As announced at Marketo’s Marketing Nation Summit in San Francisco, California, Marketo is working with Google experts to create new new offerings that aim to enhance the speed, scale and effectiveness of campaigns. […]
Marketo has announced the acquisition of marketing performance management software firm Bizible. The acquisition, the largest yet for Marketo, was announced by CEO Steve Lucas at Marketo’s Marketing Nation Summit in San Francisco. The acquisition of Bizible, a marketing attribution and planning software company, sees Marketo aim to offer client organisations the ability to seamlessly […]
Facebook CEO Mark Zuckerberg has completed the first day of his Congress hearing in Washington DC. He was probed with tough questions on the company’s mishandling of data, primarily centred on the Cambridge Analytica data breach that affected 87 million users. Zuckerberg faced five hours of questioning, lawmakers pressing him to account for how third-party […]
Spotify’s unorthodox public listing has led to a successful Wall Street debut, with the streaming company garnering a $26.5 billion valuation. The company’s $149.01 closing price was about 13% more than the $132 reference price set by the New York Stock Exchange, which is based on how the stock traded on private markets before public […]
Taking inspiration from Homer Simpson’s favourite snack, Krispy Kreme Australia launched The Simpsons inspired doughnut, and the rest of the world is feeling left out. The D’ohnuts are trending on social, with many people around the world expressing sadness that they are unable to get their hands on the limited edition product. I don’t need much […]
Advertisers will no longer be able to use third-party data for targeting on Facebook. In a brief FB Newsroom post, Facebook says it is shutting down Partner Categories – ad targeting options that rely on consumer data from third parties such as Acxiom, Oracle Data Cloud, Experian and others. It’s another move to reassure users […]
Marketing speaks with Dr Nicola Millard, head of customer insight and futures at BT Global Services about human-digital customer service, ‘intelligent’ tech, chatbots and satisfaction. This article originally appeared in The Experience Issue, our February/March print edition of Marketing magazine. With almost three decades’ experience at BT (British Telecommunications) Global Services, Millard’s roles have included stints as a […]
ADMA has appointed Ben Sharp as the new managing director to drive its next phase of innovation and growth. Sharp’s previous role as VP and managing director at AdRoll came to an end in December last year, when the company’s global headquarters restructured the APAC team. The sudden cut saw the Sydney-based Australian team reduced […]
After debuting Shopping Ads last year with a few dozen test partners, Pinterest has announced it is expanding the program to hundreds of advertisers. Test partners included Samsung, eBay, Ikea Canada and JD Williams among others. Shopping Ads automatically create Promoted Pins from a retailer’s existing product feed, turning a catalogue into inspiring, actionable ads. […]
Data Republic has announced it has entered a partnership with analytics firm SAS to enhance the services offered through its data exchange platform. Customers will now be able to use SAS analytics to uncover insights from the data listed on Data Republic’s platform. Part of the drive behind the partnership was customer demand, it would […]
Marketing speaks with Jared Cooney Horvath, Harvard neuroscientist and lecturer at the University of Melbourne, about the brain and how to make marketing communications stick. This article originally appeared in The Experience Issue, our February/March 2018 print edition of Marketing magazine. In his early years of teaching, Jared Cooney Horvath was surprised at the amount of hype around […]
Prue Cox, director of marketing solutions at LinkedIn, says Australian marketers are playing it safe when it comes to leveraging new technologies. A recently released report from LinkedIn found that Australian marketers are behind their APAC counterparts when it comes to leveraging new technologies. Australian marketers, it seems, see technologies as a threat, rather than […]
Bonds has leveraged its heritage to push into the fashion space with its Bonds Originals range. The campaign videos were filmed in Coober Pedy, paying homage to summer days when it’s too hot to wear anything more than underwear. “We wanted to take Bonds somewhere completely different to where it has been playing,” says Jason […]
